Try this test to gauge the strength of your brand and influence at work. Assuming your firm has Caller ID, call a few people that you know are in the office:
- THEY PICK UP: A good sign; they know it’s you and they answered
- YOU GO TO VOICE MAIL: Assuming they’re not on another call or stepped away, you may be suffering from “bad branding”
- YOU GO DIRECTLY TO VOICE MAIL: You may have been diverted altogether; this is not a good sign
While this test isn’t fool-proof, it may give an indication as to how you are perceived, which has a direct impact on your effectiveness. Any comments?
© 2014, Mark E. Calabrese