A Quick Test Of Your Brand and Influence

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Try this test to gauge the strength of your brand and influence at work.  Assuming your firm has Caller ID, call a few people that you know are in the office:

  • THEY PICK UP: A good sign; they know it’s you and they answered
  • YOU GO TO VOICE MAIL: Assuming they’re not on another call or stepped away, you may be suffering from “bad branding”
  • YOU GO DIRECTLY TO VOICE MAIL: You may have been diverted altogether; this is not a good sign

While this test isn’t fool-proof, it may give an indication as to how you are perceived, which has a direct impact on your effectiveness.  Any comments?

© 2014, Mark E. Calabrese

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