A Quick Test Of Your Brand and Influence

Posted on Updated on

Try this test to gauge the strength of your brand and influence at work.  Assuming your firm has Caller ID, call a few people that you know are in the office:

  • THEY PICK UP: A good sign; they know it’s you and they answered
  • YOU GO TO VOICE MAIL: Assuming they’re not on another call or stepped away, you may be suffering from “bad branding”
  • YOU GO DIRECTLY TO VOICE MAIL: You may have been diverted altogether; this is not a good sign

While this test isn’t fool-proof, it may give an indication as to how you are perceived, which has a direct impact on your effectiveness.  Any comments?

© 2014, Mark E. Calabrese

This entry was posted in Leadership, Networking and Career Management.

Leave a comment